BRANDING AND REBRANDING - MSOLE MARKETING CENTER

A THOUGHTFUL, PROVEN BRANDING PROCESS

With MSOLE , the corporate branding and rebranding process follows a time-tested checklist and rollout plan.

We begin the branding process by interviewing your executive team, conducting primary market research, identifying gaps and crafting cogent market positioning. Then we write comprehensive brand messaging for your elevator speech, products, services and target demographics. Only with this foundation in place do our graphic designers and branding strategists begin work on your visual brand identity:

Logo
Colors
Typography
Iconography
Stationery
PowerPoint presentation templates
Website and landing page templates
Email templates
Product packaging
Collateral and direct mail pieces

Meanwhile, our team of content producers, PR professionals and social media specialists work to boost your brand recognition through an integrated trade show, PR and trade advertising strategy. We write SEO-friendly case studies and white papers. We manage your LinkedIn, Twitter, Facebook and email marketing. We do all of this, and more.

We needed a branding agency that could help guide our branding process. MSOLE strategic, data-driven, iterative approach was backed up with stellar customer service and outstanding creative. The project finished ahead of schedule and on budget.”

REBRANDING ESTABLISHED COMPANIES

Business-to-business companies that have been around a while often find themselves on the back foot when competing in increasingly noisy and crowded industries. Let’s face it: What got you where you are will not get you where you want to go. MSOLE has extensive expertise in guiding established technology-oriented companies through the rebranding process – shedding baggage, reestablishing market leadership and driving fresh streams of leads.

BRANDING STARTUPS & EARLY-STAGE COMPANIES

Launching a new company, a new product or a new service means unseating the competition and winning mindshare. MSOLE has developed a highly effective, adaptive methodology that takes into account the rapid evolution cycle of early-stage companies. We guide your branding efforts by helping you understand the market, writing killer messaging, building awareness, attracting investors, driving leads, arming the sales team and creating evangelists.